Legendary Californian surf company O’Neill have just launched a new video campaign which explores some of the establishing principles and core approaches of the brand. Founded in 1952, O’Neill are responsible for the first creation of the wetsuit and have been adventurous pioneers in the field of surf and adventure sports ever since, going on to open the first surf shop and creating the board leash.
“UNREASONABLE,” takes the viewer on a journey through O’Neill’s daredevil world and underlines their “unreasonable” manifesto, where no water is too cold, no mountain too high and no wave too heavy. And while the O’Neill adventure sports enthusiast finds their rhythm in the outdoors, so American alt-rock band AWOLNATION provided their song “Run,” for the soundtrack of the short film.
Watch the above video manifesto and stay tuned for videos featuring O’Neill’s top athletes within the surf and snow sports and the “UNREASONABLE” film festival.